This may be a way to get your hands on that Ferrari you could never afford before. I4U says:

Sharp announces amongst other mobile phones today a Ferrari branded V302SH mobile phone. Ferrari is not really shining this Formula 1 season, but the red color will survive this.
The Sharp V302SH Ferrari edition measures 46×92×24mm and weighs 90g. The phone features are not really exciting with a VGA resolution camera and irDA interface.

And if you read Japanese, there’s more info available int the official Sharp V302SH Ferrari Cellphone press release.