A survey recently conducted by market research group TNS of nearly 7,000 mobile users in 15 countries revealed that the main feature people want on their cell phones and PDA’s is…better battery life. That’s right, not 3G coverage or mobile TV or GPS or MP3 capability. No, 75 percent of respondents stated that what they really want is two days’ worth of battery life for active use.

Forget the bells and whistles, Mr Phonemakers, how about giving us phones that we don’t have to plug in every day? How’s that for a novel idea?

You catch the full details of the survey here.

[via The Raw Feed]