The Rokr phones, developed by Motorola and Apple seems to be running into some glitches in the misleading marketing department. It appears people are dissatisfied with the Rokr /iTunes phone because it only holds about 100 songs, while for some reason people were thinking it would be a replacement for the iPod Nano which was released the same day.

Bloomberg reports:

As many as six times more customers are returning the Rokr phones than is normal for new handsets, according to American Technology Research analyst Albert Lin, who said he talked to distributors, retailers and call center workers at Cingular Wireless LLC, which sells the phone.

Motorola Chief Executive Officer Ed Zander said he is disappointed with the phone’s marketing and plans to fix it.

“We got off to a little bit of a rough start,” Zander said in an interview after Motorola reported on Oct. 18 that third- quarter profit tripled, driven by more-popular phones such as the Razr. “People were looking for an iPod and that’s not what it is. We may have missed the marketing message there.”

Ouch! But the Rokr /iTunes TV commercial where Madonna is in the phone booth with other burnt out music stars was worth watching, the first 7 times.

[Source: BloombergVia: Digg]