All the way from China comes “yet another Portable Media Player” made by MPIO and named MO 100.

It doesn’t have impressive specifications, nor an awesome battery life, and its dimensions aren’t really small, what matters here is its beauty. Don’t you think it looks sweet? If it the Apple logo was stamped on this player, I wouldn’t be surprised if plenty of people started praying the design.

Anyhow, in terms of features, the MO100 has a 1.8-inch TFT screen, supports video - SMV - audio - WMA and MP3 - and images - JPEG plus BMP.

Again, nothing special and at 80 x 42 x 13.5mm, it’s not even slim. But why do I feel like spending 893 yuan ($119) on it?