Nokia’s Ovi Maps London Billboard

February 4, 2010 | In: Nokia

4feb10ob34t5vWe don’t care if the haters don’t care for this kind of promotion, we think it’s quite clever.

Build over the Thames River in London, this enormous arrow proves once and for all to city dwellers that Nokia’s Ovi Maps are free for all.  Users can text or email coordinates and wisdom and watch while the arrow moves in their direction and shows off their text.  What a great marketing idea!

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